The Warning Bell: Navigating School Communications

The Warning Bell: Navigating School Communications

The online newsletter for School Superintendents, Administrators and Public Relations Professionals to navigate the media, respond to stakeholders and control the narrative.

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The Newsletter for School Communicators - September, 2025

The Newsletter for School Communicators - September, 2025

Volume 4: Back to School: Communicating AI policies ⎮ Crisis Headlines ⎮No plans to be on TV? Here's why you still need media training ⎮ Avoiding the "oops" - 10 rules for social media ⎮ Does local news coverage still matter? ⎮The Softer Side: Finding "the hook" on the first day of school

Brad Sattin
Brad Sattin
The Newsletter for School Communicators - August, 2025

The Newsletter for School Communicators - August, 2025

Volume 3: AI In Schools - Where to Start and What to Say⎮Crisis Headlines⎮What the Coldplay KissCam Teaches Us About a Crisis⎮Do I Really Need to Call the Reporter Back? ⎮ The Softer Side

Brad Sattin
Brad Sattin
The Newsletter for School Communicators - July, 2025

The Newsletter for School Communicators - July, 2025

Volume 2: Superintendent Resigns Following News Report ⎮Evaluating the Social Media Posts of 18 Districts in One PA County⎮The Crisis Communications "Brew"-haha⎮ When to Stop Talking During an Interview ⎮Going Above and Beyond

Brad Sattin
Brad Sattin
School CommunicationsSchool Communications
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A New Monthly Newsletter for School Communicators

A New Monthly Newsletter for School Communicators

In This Issue: Welcome School Communicators ⎮Current Crisis Trends ⎮Building a Robust Crisis Communications Plan ⎮ When to Go Off-the-Record ⎮Mastering the Webcam Interview ⎮Going Above and Beyond

Brad Sattin
Brad Sattin